First products under the brand name Bonfesto produced by the Turovsky Dairy Plant appeared on the Belarusian and Russian markets in 2013. These are cheeses made according to Italian technology, for everyday and situational consumption. The brand is presented in the “medium”, “medium plus” price segments – so categories of cheeses, which were previously only represented in the premium segment and produced in other countries, became available to a wide audience of consumers. Fabula Branding’s striking visual and verbal identity helped the pioneering Bonfesto brand to successfully enter the market and earn the loyalty of its target audience.