The coordinated image created by Dolce&Gabbana enhances the colors of Sicily both in the graphics of the label and box, and in the chromatic choice of the capsule and the grosgrain ribbon: the typical motifs and geometric shapes of the Sicilian cart, in which red, green, blue and yellow dominate, the background, on which the smoking Etna is outlined. Imposing and solitary in its majestic grandeur, the volcano seems to float between earth and sky, between dream and reality, continuing to enchant with its genuine and authentically Sicilian beauty.

In the heart of western Sicily - among the hills of Contessa Entellina, between 200 and 500 m a.s.l. - lie the vineyards Donnafugata comes from. The climate is Mediterranean, with rain concentrated during the autumn and winter months, dry and breezy summers, with a great range of air temperature variations between day and night. The soils are predominantly medium-clayey, but vary according to the peculiarities of the individual districts.

From Italian language, the name of Donnafugata is translated as " fleeing woman". There is a legend about the escape of Queen Maria Carolina, who fled from Naples and found her refuge in a town in the very center of Santa Margherita Belice valley: the same palace under the starry sky. A woman's hair swaying in the wind can also be seen on product labels.Donnafugata was established in Sicily by a family that, thanks to its passion, has been able to innovate the style and perception of Sicilian wine throughout the world. Giacomo Rallo, the fourth generation of a family with over 170 years of experience in quality wine, founded Donnafugata in 1983 together with his wife Gabriella, a pioneer of viticulture in Sicily. Today, their children José and Antonio lead the company and a team of people focused on excellence.