The annual tradition of making wine from Machanyan family originated in the village of Alur, Van region. The name of village was preserved from the name of the river Alluria flowing around. The head of the company is Samvel Machanyan, a financier by education, a lover of the ideas of organic winemaking. The company owns 5 hectares of land, which is located at an altitude of 900 meters above sea level. The vineyards are located in Armavir region, where sandy-clay soils prevail. The first Alluria wines were made from grapes grown on 60-year-old vines using organic viticulture. In the coming years, the brand plans to reach a production volume of 10,000 bottles per year.